Raising awareness about the HR profession is one of ARSHRM's most abiding missions. What better way to accomplish this than during the quadrennial contest that captivates the nation and produces the president of the United States? Starting August 26 and running through November 11, a new 30-second TV commercial will be airing on CNN, Headline News and CNN Airport News that highlights the leading role of human resources. To learn more, visit shrm.org/leading.
Why is SHRM running a TV commercial during the elections?
Why is that important now?
- The process of selecting the United States president captivates the nation every four years.
- This is a high-visibility opportunity to position both SHRM and HR professionals with both public policy influencers and business leaders.
- SHRM is the only organization promoting HR’s leadership and reputation nationally in a very public manner.
Where can I see the TV commercial? What channels will it be on and when?
- From August 26 through November 11, you can see the TV commercial on the following channels during these programs:
- CNN: Morning 6-7a & 7-9a, Newsroom 10a, Newsroom 12p, Newsroom 3p, The Situation Room, John King, Erin Burnett, AC360, Piers Morgan, Situation Room Saturday, Fareed Zakaria, Reliable Sources, State of the Union
- HLN: Morning Express, Weekday Daytime, Prime News
- APN: Morning, Daytime, and Evening Travel
- You can also see the TV commercial anytime at www.shrm.org/leading or on SHRM’s YouTube channel.
How can I get a copy of the TV commercial? How can I help spread the word about HR?
- Go to shrm.org/leading or SHRM’s YouTube channel to download, embed & share the :30 TV spot.
- Post the :30 spot on your chapter’s homepage and write a small article to accompany it.
- If you’re a blogger, embed the video and write a blog post about leadership and HR.
- Share the :30 spot with your HR network via email, Twitter, Facebook, LinkedIn or Google+. Start a discussion among your networks about leadership and HR.
- Share the :30 spot with your CEO, HR department, and others at your place of employment. Use it to kick-off your next managers or all staff meeting.